Chicago, IL -- LaSalle Capital and its portfolio company, Gen3 Marketing ("Gen3"), are pleased to announce the acquisition of Affiliatemanager.com and its paid search division, The Performance Company. Based in Orlando, Florida, Affiliatemanager.com is a leading affiliate marketing agency serving clients across the United States. The addition of Affiliatemanager.com further enhances Gen3's distinguished market position as the preeminent affiliate marketing agency in North America. The addition of The Performance Company division further bolsters Gen3's paid search offerings in the market.
Gen3's Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the combined business and the Founder of Affiliatemanager.com, Mike Nunez, will be joining the Gen3 team. "Mike Nunez is well known and respected in our industry, and we are thrilled to welcome him and his team to the Gen3 family. Like Gen3, they have a reputation for going above and beyond for their clients," stated Mr. Tabasso. Mr. Cantos added, "Mike Nunez and his team have done a great job building a leading performance marketing agency, and we look forward to leveraging the strengths of our collective organizations."
Mr. Nunez commented, "Gen3 is the gold standard of affiliate marketing agencies, and we are eager to work closely with Mike, Andy and the broader team towards the common goal of helping our clients maximize the return on investment of their affiliate programs. We are excited about the potential growth that can be achieved by combining our experience and resources."
Nick Christopher, Partner at LaSalle Capital, commented, "By joining forces with Affiliatemanager.com, Gen3 has
reinforced its commitment to outstanding client service. We look forward to significant growth and expansion of the
Gen3 platform."
If you have questions regarding this transaction or would like to discuss other technology-enabled business services
opportunities, please contact Nick Christopher, Kelly Cornelis or David Murav of LaSalle Capital at (312) 236-7041.
About Gen3 Marketing
Gen3, headquartered Blue Bell, PA, is a leading digital marketing agency that provides affiliate marketing services to
customers ("advertisers") by optimizing advertisers positioning oftheir products and services on third party websites
("publishers" or "affiliates"). The company also provides additional digital marketing services, including pay-per-click,
search engine optimization, social media and other digital marketing campaigns. The Gen3 platform combines
technology expertise, people and process to effectively manage online marketing spend for customers across North
America and beyond.
About LaSalle Capital
LaSalle Capital is a leading private equity firm with extensive experience in the lower middle market. We currently
manage two funds totaling over $345 million in capital. We have a proven track record of partnering with management
teams to increase value in our companies by providing strategic operating focus and driving growth organically and
through acquisitions. We have domain expertise and investment focus in two industry sectors: food and beverage and
technology-enabled business services
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